Scoping call
A one-page plan: what to build first, what to buy instead, rough cost and timeline.
Book a call →Turn your idea into a shipped product, in weeks, not months.
I help founders and small business owners scope, build and launch MVPs and AI features, without hiring a product team.
Anukul Saini helps founders and small business owners scope, build and launch MVPs and AI features.
You'll leave knowing what to build first, what to buy instead, and a rough cost and timeline.
800K-user product, built & sold
·
12+ products shipped
·
6 yrs building
How I help
From idea to shipped, at your pace
Product sprint
A written spec, a clickable prototype and a build plan your team or I can execute.
Start with a call →MVP build or fractional product lead
I build or lead your product until it's live and growing.
Start with a call →Case Studies
Products I've Built & Grown
Including a consumer product grown to 800K monthly users and sold for ₹50–60 lakh — plus AI tools and SaaS shipped in production.
How I Built, Grew, and Sold an Anime Website That Made 62.5k USD — Without Raising any Money
A product case study from someone who was just bored and liked anime.
7 min read min
Read Time
View Case Study →
How Notion Became a $10B Product With Zero Ads: A PM Breakdown
I broke down how Notion went from $3M to $600M revenue in 4 years — with no ads, a tiny team, and a freemium model most founders get wrong.
7 min read min
Read Time
View Case Study →
How I Migrated anukulsaini.com from WordPress to Ghost CMS — A PM's Case Study
I rebuilt my entire personal website from scratch — ditching WordPress for Ghost CMS on a self-hosted VPS. Here's everything I did, why I did it, and what I learned as a PM who wanted full control.
8 min read min
Read Time
View Case Study →
📁
All Case Studies
See every product I've built, grown, and shipped with real metrics.
View All Work →Writing
How I Think About Products
Guide
What Building Query Noir Taught Me About How PMs Learn SQL
I did not write another SQL cheat sheet. I built a detective game with 40 skills — and designing the wrong answers taught me more about PM learning than another SELECT tutorial.
SEO
Why I’m Killing My Highest-Traffic Listicles (And How I’m Building Moats with Non-Commodity Content)
Why i am stopping standard listicle production to focus entirely on proprietary software, tools, and lived experience.
Listicle
12 Best AI App Builders for Non-Coders, Ranked
I ranked the 12 best AI app builders for non-coders —Lovable, Bolt, Bubble, Glide, Replit, and more—based on ease of use, real app capability, pricing, and long-term maintainability.
Listicle
15 Best VS Code Extensions to Boost Developer Productivity
Discover the best VS Code extensions for faster coding, debugging, Git, AI development, API testing, formatting, and frontend productivity.
Listicle
15 Best Open Source CRM, Ranked
This listicle is my honest, no-BS take on the best open source CRMs you can actually use without burning cash or sanity.
All Articles
Read more posts on product, growth, and building.
All Posts →Not sure what to build first? Get a clear plan in a free 30-min call.
Book a free scoping call →Tools
Small Utilities,
Real Leverage
Free Email Verifier — Check Deliverability Online
Verify email deliverability in the browser — format, disposable domains, MX, and SMTP mailbox checks.
Free
WhatsApp Link Generator – Create WhatsApp Click-to-Chat Links
Create WhatsApp links for buttons, ads, and websites. Add phone number, custom message, and get a short, shareable link instantly. Free, fast, and secure.
Free
Free QR Code Generator — Create Custom QR Codes Instantly
Generate free QR codes for URLs, text, Wi-Fi, and more in seconds. No sign-up needed — customize colors, add your logo, and download instantly as PNG or SVG.
Free
Free Resume Builder — Create an ATS-Friendly Resume in Minutes
Build a professional, recruiter-ready resume right in your browser. No downloads, no sign-up, no credit card — pick a template and start typing.
Free
Free Product Roadmap Template — RICE + Now/Next/Later Generator
Free product roadmap template in your browser — RICE scoring, Now/Next/Later board, Excel CSV export. No signup.
Free
All free tools
12 tools, no signup
Games
Play Between
Meetings
Backlog Royale — Prioritize Like a PM
Gut vs spreadsheet: prioritize a backlog and see RICE scores.
Play
Insight Call — Live PM Discovery Interview
Live discovery interview sandbox for aspiring and working PMs.
Play
SYSDESIGN OPS — Learn System Design Free (Game)
Free system design game: build an architecture, send traffic, and keep latency, uptime, and cost on target. No signup.
Play
Query Noir — Learn SQL Free (Detective Game)
Learn SQL in the browser with a detective game. Write queries, solve cases, no signup. Free on anukulsaini.com.
Play
Ship Leap — Free Browser Platformer (No Download)
Play Ship Leap free in the browser — 32 levels, pipes, keys, chiptune. No download, no signup. Progress saves on this device.
Play
All free games
6 games, no installs
Browse
Insight Call — Live PM Discovery Interview
Live discovery interview sandbox for aspiring and working PMs.
Play
SYSDESIGN OPS — Learn System Design Free (Game)
Free system design game: build an architecture, send traffic, and keep latency, uptime, and cost on target. No signup.
Play
Query Noir — Learn SQL Free (Detective Game)
Learn SQL in the browser with a detective game. Write queries, solve cases, no signup. Free on anukulsaini.com.
Play
Ship Leap — Free Browser Platformer (No Download)
Play Ship Leap free in the browser — 32 levels, pipes, keys, chiptune. No download, no signup. Progress saves on this device.
Play
All free games
6 games, no installs
Browse
Let's Work Together
Have an idea or a
messy product?
30 minutes, free. You get a clear next step, whether or not we work together.