Case Studies
Products I've
Built & Grown
Case studies from Anukul Saini — 0→1 products, AI copilots and internal tools, and growth loops with real outcomes. Includes a consumer product grown to 800K monthly users and exited.
Consumer products · AI internal tools · cybersecurity GTM · SaaS billing & ops — case studies with real outcomes.
How I Built, Grew, and Sold an Anime Website That Made 62.5k USD — Without Raising any Money
A product case study from someone who was just bored and liked anime.
6 min read min
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How Notion Became a $10B Product With Zero Ads: A PM Breakdown
I broke down how Notion went from $3M to $600M revenue in 4 years — with no ads, a tiny team, and a freemium model most founders get wrong.
7 min read min
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How I Migrated anukulsaini.com from WordPress to Ghost CMS — A PM's Case Study
I rebuilt my entire personal website from scratch — ditching WordPress for Ghost CMS on a self-hosted VPS. Here's everything I did, why I did it, and what I learned as a PM who wanted full control.
8 min read min
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