System Design Basics Every Product Leader Needs
Learn system design basics for product managers: what it is, vs DSA, why PMs need it, step-by-step guide + examples (Instagram, Uber). Boost your tech skills, ace interviews, ship scalable products.
Available for new projects
I validate ideas,
ship products,
measure results.
Product Engineer who turns half-baked ideas into tools people actually use. I build, launch, and grow — then write about every step.
12+
Products shipped
50K+
Monthly tool users
6 yrs
Product engineering
0→1
Specialist
Product Strategy · MVP Development · Growth Engineering · User Research · Metrics & Analytics · Tool Building · Case Studies · Product Strategy · MVP Development · Growth Engineering · User Research · Metrics & Analytics · Tool Building · Case Studies ·
How I work
The product engineering loop
01
Validate
Identify real pain points before writing a single line of code. Interviews, data, and ruthless prioritization.
02
Build
Ship a focused MVP in weeks, not months. No over-engineering. Just the core thing that solves the problem.
03
Launch
Distribution-first thinking. SEO, communities, word-of-mouth — getting real users from day one.
04
Measure
Define success metrics upfront. Track, iterate, double down on what works, kill what doesn't.
Case studies
Products I've built & grown
How I Migrated anukulsaini.com from WordPress to Ghost CMS — A PM's Case Study
I rebuilt my entire personal website from scratch — ditching WordPress for Ghost CMS on a self-hosted VPS. Here's everything I did, why I did it, and what I learned as a PM who wanted full control.
7 min read min
Read time
Mar 2026
Published
View case study →
📁
All case studies
See every product I've built, grown, and shipped with real metrics.
View all work →Tools
Built for PMs &
engineers
JPG to PNG Converter - Free Online Tool
Transform your JPG images into transparent PNG files instantly!
Word Counter & Readability Checker Online
Free word counter & readability checker — instantly counts words, characters, sentences and scores your text's readability.
LinkedIn Text Formatter
Easily format the text of your LinkedIn post with bold, italic, underlined and more for free.
JSON Formatter, Viewer & Validator Online — Beautify JSON Instantly
JSON formatter and viewer — beautify, minify, validate and explore JSON in real-time, right in your browser.
LinkedIn Video Downloader
Download LinkedIn video in the best quality, no limits and for free.
🚀 Product
⚡ Growth
📦 0→1
6+
years shipping
20+
Products shipped
5x
Growth achieved
6+
Years shipping
About me
Builder. Thinker.
Obsessive shipper.
I'm Anukul — a product engineer living at the intersection of product thinking and engineering execution. I don't just build features, I find problems worth solving, validate them fast, and ship solutions that stick.
My edge is the full loop: I can talk to users in the morning, design a solution by afternoon, ship it by evening, and have data the next day. No handoffs. No translation loss.
Product Strategy
React / Next.js
Node.js
User Research
Growth Engineering
Data Analytics
SEO
0→1 Products
What people say
From people I've worked with
Anukul shipped in a week what our team had been debating for a month. His ability to cut through ambiguity and just build is remarkable.
He doesn't just build what you ask for — he builds what you actually need. That's a rare skill that comes from real product thinking.
The tool Anukul built drove more signups in its first month than our entire marketing campaign. Results speak for themselves.
Writing
How I think about products
How to Build a Product Roadmap From Scratch (Step-by-Step Guide)
Learn how to build a product roadmap from scratch — step by step. A practical guide by a PM with 6+ years of experience covering vision, prioritization, stakeholders, and common mistakes to avoid.
AI Tools for Product Managers: The Ones I Use Daily
A product manager's honest take on the best AI tools — not a generic list, but the actual tools I use daily to ship faster, write better PRDs, and stop drowning in meetings.
How to Write a Personal Brand Statement with Examples (Guide)
A personal brand statement is your professional elevator pitch condensed into 1-3
How I Debugged and Fixed WordPress Internal Site Search Spam
Have you ever noticed strange, spam‑like URLs piling up in your
Why Over-Optimizing Your Website is a Bad Idea?
Over‑optimizing your website can tank rankings, hurt UX, and kill conversions. I break down what went wrong and how I fixed it with a product‑first SEO approach.
Let's work together
Got a product idea?
Let's validate it.
30 minutes. No pitch. Just an honest conversation about your idea and whether it's worth building.
Book a free 30-min call →