{"id":4871,"date":"2023-04-11T07:41:27","date_gmt":"2023-04-11T07:41:27","guid":{"rendered":"https:\/\/anukulsaini.com\/?p=4871"},"modified":"2023-10-30T07:40:07","modified_gmt":"2023-10-30T07:40:07","slug":"first-step-of-a-structured-seo-plan","status":"publish","type":"post","link":"https:\/\/anukulsaini.com\/first-step-of-a-structured-seo-plan\/","title":{"rendered":"What Should Be The First Step of A Structured SEO Plan?"},"content":{"rendered":"\n<p>As a seasoned digital marketer, I&#8217;ve worked on countless SEO campaigns over the years. <\/p>\n\n\n\n<p>And if there&#8217;s one thing I&#8217;ve learned, it&#8217;s that a structured SEO plan is essential for achieving success. <\/p>\n\n\n\n<p>But where do you start? <\/p>\n\n\n\n<p>In my experience, the first step should always be a technical SEO and creating a SEO proof website.<\/p>\n\n\n\n<p><strong>Why is technical SEO so important? <\/strong><\/p>\n\n\n\n<p>Well, think of it this way: imagine you&#8217;re building a house. Before you can start decorating the interior, you need to make sure the foundation is strong and stable. <\/p>\n\n\n\n<p>The same is true for SEO. <\/p>\n\n\n\n<p>By fixing technical issues and optimizing your website&#8217;s structure, you can ensure that it&#8217;s strong and stable enough to support all your SEO efforts.<\/p>\n\n\n\n<p>So, let&#8217;s dive into the first step of a structured SEO plan: a technical SEO audit.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<div class=\"ez-toc-title \" >Table of Contents<\/div>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/anukulsaini.com\/first-step-of-a-structured-seo-plan\/#What_Should_Be_The_First_Step_Of_A_Structured_Seo_Plan\" title=\"What Should Be The First Step Of A Structured Seo Plan?\">What Should Be The First Step Of A Structured Seo Plan?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/anukulsaini.com\/first-step-of-a-structured-seo-plan\/#What_is_a_Technical_SEO_Audit\" title=\"What is a Technical SEO Audit?\">What is a Technical SEO Audit?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/anukulsaini.com\/first-step-of-a-structured-seo-plan\/#Website_Speed_Optimization\" title=\"Website Speed Optimization\">Website Speed Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/anukulsaini.com\/first-step-of-a-structured-seo-plan\/#Core_Web_Vitals_Optimization\" title=\"Core Web Vitals Optimization\">Core Web Vitals Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/anukulsaini.com\/first-step-of-a-structured-seo-plan\/#On-Page_Optimization\" title=\"On-Page Optimization\">On-Page Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/anukulsaini.com\/first-step-of-a-structured-seo-plan\/#Content_Strategy\" title=\"Content Strategy\">Content Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/anukulsaini.com\/first-step-of-a-structured-seo-plan\/#Link_Building_and_Off-Page_SEO\" title=\"Link Building and Off-Page SEO\">Link Building and Off-Page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/anukulsaini.com\/first-step-of-a-structured-seo-plan\/#Final_Words\" title=\"Final Words\">Final Words<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Should_Be_The_First_Step_Of_A_Structured_Seo_Plan\"><\/span>What Should Be The First Step Of A Structured Seo Plan?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The first step of a structured SEO plan should<strong> prioritize technical SEO and site structure<\/strong>. This includes optimizing your <strong>website&#8217;s loading speed, fixing broken links, ensuring your site is mobile-friendly<\/strong>, and creating a well-organized <strong>site architecture<\/strong>. By addressing these technical factors first, you&#8217;ll establish a solid foundation that will help search engines better understand and rank your content. Once your site is technically sound, you can move on to<strong> keyword research<\/strong> and <strong>content optimization<\/strong> to further improve your visibility in search engine results pages (SERPs).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Technical_SEO_Audit\"><\/span>What is a Technical SEO Audit?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A technical SEO audit is a comprehensive review of your website&#8217;s structure, code, and other technical elements that impact search engine rankings and user experience. <\/p>\n\n\n\n<p>The goal is to identify and fix any issues that may be hindering your website&#8217;s performance.<\/p>\n\n\n\n<p>There are many technical factors to assess, including website speed, core web vitals, mobile responsiveness, URL structure, XML sitemaps, robots.txt, and more. <\/p>\n\n\n\n<p>But don&#8217;t worry, you don&#8217;t have to be a tech expert to conduct a technical SEO audit. <\/p>\n\n\n\n<p>There are many tools available, such as Google&#8217;s PageSpeed Insights, GTmetrix, and Screaming Frog, that can help you assess these factors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Website_Speed_Optimization\"><\/span>Website Speed Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the most critical technical factors to assess is website speed. <\/p>\n\n\n\n<p>Why? <\/p>\n\n\n\n<p>Because it impacts both search engine rankings and user experience. <\/p>\n\n\n\n<p>If your website takes too long to load, visitors will likely bounce and look for other options.<\/p>\n\n\n\n<p>So, how can you optimize website speed? Here are some tips:<\/p>\n\n\n\n<ul>\n<li>Compress images to reduce file size<\/li>\n\n\n\n<li>Minify CSS and JavaScript files to reduce their size<\/li>\n\n\n\n<li>Leverage browser caching to store frequently accessed files locally<\/li>\n\n\n\n<li>Reduce server response time by upgrading your hosting plan or optimizing your server configuration<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Core_Web_Vitals_Optimization\"><\/span>Core Web Vitals Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"588\" src=\"https:\/\/anukulsaini.com\/wp-content\/uploads\/2023\/04\/core-web-vitals-addy-1-1024x588.png\" alt=\"What Should Be The First Step of A Structured SEO Plan? web core vitals\" class=\"wp-image-4874\" srcset=\"https:\/\/anukulsaini.com\/wp-content\/uploads\/2023\/04\/core-web-vitals-addy-1-1024x588.png 1024w, https:\/\/anukulsaini.com\/wp-content\/uploads\/2023\/04\/core-web-vitals-addy-1-300x172.png 300w, https:\/\/anukulsaini.com\/wp-content\/uploads\/2023\/04\/core-web-vitals-addy-1-768x441.png 768w, https:\/\/anukulsaini.com\/wp-content\/uploads\/2023\/04\/core-web-vitals-addy-1-1060x609.png 1060w, https:\/\/anukulsaini.com\/wp-content\/uploads\/2023\/04\/core-web-vitals-addy-1-550x316.png 550w, https:\/\/anukulsaini.com\/wp-content\/uploads\/2023\/04\/core-web-vitals-addy-1-871x500.png 871w, https:\/\/anukulsaini.com\/wp-content\/uploads\/2023\/04\/core-web-vitals-addy-1.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520?hl=en\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/support.google.com\/webmasters\/answer\/9205520?hl=en\" rel=\"noreferrer noopener\">Core web vitals <\/a>are a set of metrics that measure website performance, such as page load time, interactivity, and visual stability. <\/p>\n\n\n\n<p>Google uses these metrics as a ranking factor, so optimizing core web vitals is crucial for SEO success.<\/p>\n\n\n\n<p><strong>Here are some tips to optimize core web vitals:<\/strong><\/p>\n\n\n\n<ul>\n<li>Improve page load time by optimizing images and reducing server response time<\/li>\n\n\n\n<li>Reduce the first input delay by minimizing JavaScript execution time<\/li>\n\n\n\n<li>Minimize layout shifts by using appropriate image and video sizes and reserving space for ad placeholders<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"On-Page_Optimization\"><\/span>On-Page Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once you&#8217;ve optimized your website&#8217;s technical elements, the next step is on-page optimization. <\/p>\n\n\n\n<p>This involves optimizing on-page elements, such as title tags, meta descriptions, header tags, content quality, and more.<\/p>\n\n\n\n<p><strong>Here are some tips for on-page optimization:<\/strong><\/p>\n\n\n\n<ul>\n<li>Use relevant and targeted keywords in your title tags and meta descriptions<\/li>\n\n\n\n<li>Use header tags (H1, H2, H3) to structure your content and make it easier to read<\/li>\n\n\n\n<li>Create high-quality, informative, and engaging content that answers user search queries<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Strategy\"><\/span>Content Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Creating a content strategy is a crucial part of any SEO plan. <\/p>\n\n\n\n<p>Without a solid content strategy, you won&#8217;t be able to build topical authority and attract high-quality back-links.<\/p>\n\n\n\n<p><strong>Here are some tips for creating a content strategy:<\/strong><\/p>\n\n\n\n<ul>\n<li>Identify topics that are relevant to your audience and align with your business goals<\/li>\n\n\n\n<li>Research keywords and use them strategically in your content<\/li>\n\n\n\n<li>Create a content calendar to ensure consistent and frequent publishing<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Link_Building_and_Off-Page_SEO\"><\/span>Link Building and Off-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Link building and off-page SEO are critical to boosting search engine rankings and establishing your website&#8217;s authority online. <\/p>\n\n\n\n<p>Link building refers to the process of getting other high-quality websites to link back to your website, which signals to search engines that your website is a valuable and trustworthy source of information.<\/p>\n\n\n\n<p>There are several strategies for link building, including guest blogging, broken link building, and influencer outreach. <\/p>\n\n\n\n<p>Guest blogging involves writing articles for other websites in your industry and including links back to your website. <\/p>\n\n\n\n<p>Broken link building involves finding broken links on other websites and offering to replace them with links to your own website.<\/p>\n\n\n\n<p>Influencer outreach involves reaching out to influencers in your industry and asking them to share your content or link back to your website. <\/p>\n\n\n\n<p>This can be a powerful way to reach a wider audience and build your website&#8217;s authority online.<\/p>\n\n\n\n<p>Off-page SEO also includes other activities that can boost your website&#8217;s authority and reputation online, such as social media marketing, online reviews, and directory listings. <\/p>\n\n\n\n<p>By engaging in these activities and building your website&#8217;s reputation online, you can improve your search engine rankings and drive more traffic to your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span>Final Words<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In summary, link building and off-page SEO are critical components of any comprehensive SEO plan. <\/p>\n\n\n\n<p>By building high-quality links to your website and engaging in other off-page SEO activities, you can establish your website&#8217;s authority and reputation online and drive more traffic and leads to your business.<\/p>\n\n\n\n<p>So don&#8217;t neglect this important aspect of SEO and start building your links and reputation today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a seasoned digital marketer, I&#8217;ve worked on countless SEO campaigns over the years. And if there&#8217;s one thing I&#8217;ve learned, it&#8217;s that a structured SEO plan is essential for achieving success. But where do&#8230; <\/p>\n<p class=\"more\"><a class=\"more-link\" href=\"https:\/\/anukulsaini.com\/first-step-of-a-structured-seo-plan\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":4873,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[83],"_links":{"self":[{"href":"https:\/\/anukulsaini.com\/wp-json\/wp\/v2\/posts\/4871"}],"collection":[{"href":"https:\/\/anukulsaini.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anukulsaini.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anukulsaini.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/anukulsaini.com\/wp-json\/wp\/v2\/comments?post=4871"}],"version-history":[{"count":1,"href":"https:\/\/anukulsaini.com\/wp-json\/wp\/v2\/posts\/4871\/revisions"}],"predecessor-version":[{"id":5164,"href":"https:\/\/anukulsaini.com\/wp-json\/wp\/v2\/posts\/4871\/revisions\/5164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anukulsaini.com\/wp-json\/wp\/v2\/media\/4873"}],"wp:attachment":[{"href":"https:\/\/anukulsaini.com\/wp-json\/wp\/v2\/media?parent=4871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anukulsaini.com\/wp-json\/wp\/v2\/categories?post=4871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anukulsaini.com\/wp-json\/wp\/v2\/tags?post=4871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}